James Jannard founded the
brand Oakley in 1975 in the garage of his house in California. He designed his first glasses with a material called Unobtanium and, in a short period of time, he started commercializing number plates, gloves, elbows and other articles for the BMX and Motocross. In the 80s the brand started introducing itself in the ski market. Nowadays, it has become one of the most successful brands of
sport sunglasses in the entire world.