Elie Saab GIRL OF NOW

CHANGING THE WORLD

GIRL OF NOW by Elie Saabis an "Eau de Parfum" for women from the Oriental Floral family. A perfume which marks a before and after and to extol the beauty of today's women, with a strong character, who live freely and who little by little become authentic leaders of the masses.

The role of women in history has been devalued for years, but today and thanks to help, the struggle for equality of both sexes, women now play an essential role in society. Elie Saab wants to pay tribute to all those women who for years fought for their rights and achieved incredible things despite their adversities, by showing her support for all those women who to this day continue to pursue their dreams and never give up.

For a fragrance with such a message, exemplary women were also needed, and the brand has not hesitated to invite the girls of the moment to feature in their advertising campaign, from top models, to jewelery designers and even an online entrepreneur, different profiles that reflect different styles of successes, ambitions and achievements.

JOVIAL AROMA. The firm has accustomed us to somewhat more classic aromas for a middle-aged audience, however, with this fragrance the firm aims to conquer a young audience, girls in love with life, their gender and most importantly, themselves.

NEVER TOO LATE TO BEGIN... This is the message that this perfume wants to convey to us. It's never too late to start again, it's never too late to take flight, it's never too late to set new goals, it's never too late to be happy, and before all else, it's never too late for a woman to be valued as she deserves.

ITS STELE. Sweet and evocative, it begins with notes of tangerine, pear and pistachio, a bright and cheerful beginning that takes us towards a heart starring floral notes. Finally, the base notes present its most seductive and suggestive facet thanks to the presence of patchouli, cashmere, tonka bean and almond milk.