Wella Professionals was born in Germany in 1880 by Franz Stroher. It is part of the COTY group and its main objective in the industry is to create the necessary products and tools that allow its customers and consumers to express themselves and enhance their beauty.
Wella Professionals is a brand that is always alive, constantly evolving and looking for new trends to inspire and take our passion for hairdressing into a new era.
Since our beginnings, we have made innovation our reason of being. We have always strived to raise the industry and to create differentiating tools so that both the hairdresser and the consumers can live a unique experience with their hair.