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Did you know that 62% of women have frizz problems? The frizziness is in our day to day and we find it in both dry and humid weather although it is expressed differently.
In a humid climate the hair tries to absorb moisture from the environment to hydrate and this causes caking in the hair. On the other hand, a dry climate extinguishes the hydration of the hair and this effect leads to an increase in the natural pH of the hair that results in frizz.
Now thanks to the new treatment of REDKEN Frizz Dismiss, forget about the frizz and protect yourself in all environments thanks to its 2 serums created specifically for dry or humid weather.TRY THEM
The blond is worn. More and more women want to dye themselves blond but achieving it is not easy and know how to keep it less.
To achieve a perfect cold blonde it is essential to take care of the hair to the maximum and use the right products. A good routine at home can be the difference between a great result or not.
Take care of your blond and protect it thanks to Blondage, our new ideal treatment to eliminate undesired reflections and provide the maximum shine. A perfect daily blond at your fingertips.SEE PRODUCTS
We are New York, the city of lights, glamor and inspiration. We are innovation, we propose to the market the latest and most advanced technology at the service of the formulation. We are fashion, we are on the street, we create avant-garde tendencies. We are people We are Redken.